Varun Dhawan & Janhvi Kapoor’s ‘Bawaal’ to release directly on Prime Video?
Varun Dhawan and Janhvi Kapoor’s upcoming film ‘Bawaal’ helmed by Sajid Nadiadwala is reportedly going to miss out on a theatrical release, instead opting for a Prime Video premiere.
Bollywood Hungama reports that the film is slated to hit the digital platform around October, to coincide with the festive period.
A source told the publication, “Bawaal is among the most ambitious films by Sajid Nadiadwala that rides on a subject that doesn’t exactly have the commercial trappings of dance and music. In the present market scenario. Sajid, who has a knack of commercial cinema, feels that it’s best to bring Bawaal on direct to digital, rather than risking a theatrical outing. He has got a great deal from digital players and decided to part ways with the original plans of bringing it in theatres.”
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The source further stated, “Sajid got into conversation with his actors, Varun and Janhvi, and it’s only after having all been on the same page did he take this call. The entire team believes that Bawaal will win over the audience’s love on OTT. The film is a poetry in motion and is expected to reach out to an even wider audience base on digital medium, which might not have been possible with theatrical release. The idea is to go global with Bawaal and Amazon is the perfect partner for that reach.”
