Netflix to crackdown on password sharing in coming months
Netflix will begin its crackdown on password sharing in the first quarter of 2023, after the release of its company earnings report to shareholders last week.
The streaming giant said that widespread account sharing of 100m+ households “undermines our long term ability to invest in and improve Netflix”.\
In a letter to shareholders earlier this month, bosses confirmed the change.
In the letter, Netflix said: “Later in Q1, we expect to start rolling out paid sharing more broadly. Today’s widespread account sharing (100M+ households) undermines our long term ability to invest in and improve Netflix, as well as build our business.
“While our terms of use limit use of Netflix to a household, we recognize this is a change for members who share their account more broadly.
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“So we’ve worked hard to build additional new features that improve the Netflix experience, including the ability for members to review which devices are using their account and to transfer a profile to a new account.
“As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with.
“As is the case today, all members will be able to watch while traveling, whether on a TV or mobile device.”
The plan is for a a single Netflix account to be used by people living in the same household. The company expects “borrower households” to purchase their own subscription.
