‘Kisi Ka Bhai Kisi Ki Jaan’ breaks ZEE5 release day viewership record for 2023
‘Kisi Ka Bhai Kisi Ki Jaan’ on ZEE5 has has received a blockbuster opening on its first day.
The action drama raked in the highest ZEE5 release-day viewership in 2023 and became the most-watched Salman Khan title on the platform, surpassing his previous blockbusters – ‘Antim’ and ‘Radhe’. Within 24 hours of its release, the movie ‘Kisi Ka Bhai Kisi Ki Jaan’ garnered massive viewership, making it the second-largest opening of a movie to be recorded on the platform, surpassed only by the Golden Globe-winning period drama ‘RRR’.
‘Kisi Ka Bhai Kisi Ki Jaan’ is a story of an honest man who can go to any length to protect his family and loved ones. Produced by Salman Khan Films, the movie revolves around four brothers. Bhaijaan (Salman Khan), the eldest brother, has committed to living a bachelor’s life so that he can take care of his three younger brothers (Played by Raghav Juyal, Jassie Gill, and Siddharth Nigam). Meanwhile, his brothers, who’ve already found their life partners, come together to find a perfect match for Bhaijaan. The story takes an unexpected turn when a beautiful woman (Pooja Hegde) walks into his life. From mending ways because of his girlfriend to protecting her family, this high-octane action-drama film is packed with romantic scenes, family bonds, catchy songs, and an engaging storyline.
Archana Anand, Chief Business Officer, ZEE5 Global said: “We are extremely happy to see the strong response that ‘Kisi Ka Bhai Kisi Ki Jaan’ has received at launch. We’ve promised our global viewers a great line-up of blockbuster films and shows across the year, and we are happy to be keeping up to that commitment.”
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Salman Khan Films’ spokesperson said, “It is amazing to see fans pour in their love and appreciation for ‘Kisi Ka Bhai Kisi Ki Jaan’ with its World Digital Premiere on ZEE5 Global. The response on the first day for the superstar’s family entertainer is a testament to his global fandom and we hope that it continues to grow with time.”
Director Farhad Samji said, “We are overwhelmed by the response ‘Kisi Ka Bhai Kisi Ki Jaan’ has received from our audiences from around the world. It truly depicts how an honest story holds the power to bring together viewers irrespective of language and location. We are delighted with its record-breaking achievement of a blockbuster opening on ZEE5 Global and hope that viewers will continue to shower their love on the film.”
